Thanachon.
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E-Commerce

B2B Catalog Platform

Replacing manual B2B sales with headless commerce

B2B Catalog Platform hero graphic

The Challenge

B2B catalog systems aren't just about UI; they must reflect business logic like inventory, filtering, and complex ordering workflows.

The Approach

Built the frontend on React/GraphQL/Apollo, integrating with the commerce ecosystem to digitize manual sales processes.

Key Features

  • Headless commerce frontend architecture
  • GraphQL-driven data flows
  • B2B-specific user experience
  • Bridging technical choices with business constraints

Impact & Outcomes

Expanded expertise into commerce architecture and business-context engineering.